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        Global Perspectives by Niena Etsuko Hino

        — Selected English Articles and Translations —


        This archive features selected English articles, essays, and translations by Niena Etsuko Hino, a strategic branding producer and columnist based in Japan.

        Originally written in Japanese for publications such as Forbes JAPAN, AdverTimes, and others, these writings have been translated into English and reviewed by the author.

        Through these insights, Niena Etsuko Hino explores branding, executive presence, cross-cultural business strategy, and the role of Japanese creativity in global markets.

        *To inquire about interviews, writing commissions, or speaking opportunities, please contact us through our contact form.

        The Day Calbee’s Potato Chips Go Black and White— Choosing to keep delivering, even at the cost of your...
        June 6, 2026
        Why Logical Thinkers Lose: The Moment “Emotional Labeling” Kills a Debate [Forbes JAPAN]
        April 23, 2026
        The Lesson of the Tin Building — Romance and Revenue Are the Two Wheels of Business [JMCA web+]
        April 18, 2026
        J-Beauty Enters the Everyday Shelf in New York — Why Japan’s Drugstore Cosmetics Are Quietly Gaining...
        April 18, 2026
        Nine Years On, Still Resonant: What Heathrow Airport Reveals About the Essence of AdvertisingCommunication...
        December 23, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? When Space Becomes “Media” (The Alexander...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? Evolving into a Brand People Spend Time With...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? UNIQLO’s Strategy of Turning “Everydayness...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? In an Era Where Experiential Value Moves Purchasing...
        December 16, 2025
        How Pickleball Is Redefining Urban Lifestyle and Marketing Norms (Part 2) [AdverTimes]
        December 16, 2025
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