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      • Our Mission
      • CEO Niena Etsuko Hino
      • Corporate Information
    • All Services
    • Consulting 
      • Corporate/Business Branding
      • Executive Presence
      • Public Speaking/Keynote Speach
      • In-House Image Manager
    • Global Business Advisory
    • Lecture
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    • About Us 
      • Our Mission
      • CEO Niena Etsuko Hino
      • Corporate Information
    • All Services
    • Consulting 
      • Corporate/Business Branding
      • Executive Presence
      • Public Speaking/Keynote Speach
      • In-House Image Manager
    • Global Business Advisory
    • Lecture
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    • SNS
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        • CEO Niena Etsuko Hino
        • Corporate Information
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        • Public Speaking/Keynote Speach
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      • Global Business Advisory
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        Global Perspectives by Niena

        — Selected English Articles and Translations —


        This archive features English translations of articles originally written in Japanese by Niena Hino for publications such as Forbes JAPAN, AdverTimes, and others.

        All translations have been reviewed and approved by the author.

        These writings reflect her perspectives on branding, executive presence, and cross-cultural business strategy.

        *To inquire about interviews or writing commissions, please contact us through our contact form.

        Why Logical Thinkers Lose: The Moment “Emotional Labeling” Kills a Debate [Forbes JAPAN]
        April 23, 2026
        The Lesson of the Tin Building — Romance and Revenue Are the Two Wheels of Business [JMCA web+]
        April 18, 2026
        J-Beauty Enters the Everyday Shelf in New York — Why Japan’s Drugstore Cosmetics Are Quietly Gaining...
        April 18, 2026
        Nine Years On, Still Resonant: What Heathrow Airport Reveals About the Essence of AdvertisingCommunication...
        December 23, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? When Space Becomes “Media” (The Alexander...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? Evolving into a Brand People Spend Time With...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? UNIQLO’s Strategy of Turning “Everydayness...
        December 16, 2025
        Why Are Brands Adding “Cafés” Inside Their Stores—Now? In an Era Where Experiential Value Moves Purchasing...
        December 16, 2025
        How Pickleball Is Redefining Urban Lifestyle and Marketing Norms (Part 2) [AdverTimes]
        December 16, 2025
        How Pickleball Is Redefining Urban Lifestyle and Marketing Norms (Part 1) [AdverTimes]
        December 16, 2025
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